Skills Every SEO Content Writer Should Have Today
Large and small brands from different industries are in constant competition for the attention of customers or clients both online and offline. Brands with better marketing strategies stay ahead of the curve and attract more clients in the process.
SEO content is at the heart of every successful marketing strategy. That is why SEO content writing services are so popular all over the world.
SEO content writers are the oil that keeps the wheels of SEO content running. However, SEO content writers are not created equal. Experience and highly skilled writers are most sought after and end up getting the most jobs.
As an aspiring SEO content writer, you should first work on your craft to gain critical skills that will set you apart from the rest. The field of content writing is saturated, you’ll be competing for jobs with thousands if not millions of other writers around the world.
This article seeks to enlighten you about some of the critical skills you need as an SEO content writer so that you can be hired by the best digital marketing company.
Whether you are fresh out of college, planning to change careers, or simply want to enhance your career as an SEO content writer, this article was written with you in mind.
This article will help you kickstart a career in SEO content writing, discover how to improve your writing abilities and learn how to write content that ranks high on search engine results pages (SERPs).
Are you still wondering what the heck is SEO content writing? Relax and keep reading, you’ll know soon.
What is SEO Content?
There are two important terms here; SEO and content. We’ll first define these words individually to help you understand them well.
SEO: It is search engine optimization in full and refers to the process of optimizing content so that it ranks high in major search engines like Google, Binge, and Yahoo.
However, you could also optimize content for social media and other content-sharing platforms. The goal is to make your content easily found and loved by the hosting platform’s algorithm.
Content: It refers to any piece of material created by a brand or organization for marketing. Content could be in the form of video, image, or written piece, for example, blog posts, product descriptions, infographics, product pictures, videos, visualizers, and so much more.
SEO content is, therefore, any form of material created with the objective or goal to rank high in search engine results pages, and also be easily found by the target audience on social media and other content marketing platforms.
Who is an SEO content wr iter?
According to the above definitions, an SEO content writer refers to a professional who writes content intending to rank it on search engines. The written material is normally optimized around a target keyword (or search phrase).
While copywriters usually focus on informing, engaging, and grabbing the attention of the target audience, SEO content writers focus on making sure the content can easily be found online.
Top skills every SEO content writer should have
Research
This is a foundational skill every serious writer should learn. If you do proper research, you gain a deeper understanding of both the topic and the target audience as well.
It helps you write fresh and insightful content that your target audience expects. Carrying out proper SEO research helps you identify relevant low-competition keywords to target, it also gives you key insights about other brands competing for the same keyword.
While researching start with a broad idea before diving into specifics, use only reliable sources of information, and take time to verify the information you have gathered from different sources.
SEO knowledge
The world of SEO is constantly evolving, search engines and digital platforms are always updating algorithms to provide users with a seamless browsing experience. You should keep up with the trends in the SEO industry.
It is also important that you learn how to use analytical tools provided by search engines and social media platforms. Also, sharpen your knowledge of keyword research and competitor analysis.
You should know what you should do to increase the chances of your articles ranking high on search engines.
Content marketing
Knowing how to create or write great content is one thing, optimizing it so that many people can find it online is another thing altogether.
As an SEO content writer, you should learn the different ways through which you can promote content online. There are several ways you can distribute content online, it helps to learn how the different platforms work and how you can leverage the unique features to promote your content.
Editing
Every great writer will tell you that you can’t trust your first draft. You’ve to edit your work several times before producing the final copy. You can always use AI-powered tools like Grammarly to edit your pieces to correct spelling and generally enhance grammar.
Storytelling
The internet is saturated with content, users are looking for something unique that they can connect with deeply. Get to know your audience in and out and then craft a piece that speaks to them personally.
Adaptability
The world is not stagnant, it’s constantly evolving. You have to learn to be flexible and adapt to changes as they come. How users access and consume information or content online changes over time.
Sometimes, technological innovations come with features that greatly influence how people consume information. You must know how the different platforms work, and how you can leverage it to write content that impacts the audience.
Conclusion
SEO content writing is a lucrative industry, which is why there are vast numbers of SEO content writing services providers on the market. However, not all SEO content writers command the same level of respect.
You’ve to be exceptionally skilled to earn admiration and get juicy jobs. If you work on your skills and get great at what you do, the best digital marketing company around could hire you.
